The founder
I know the owner's side. As partner in our family company, and as co-founder of other ventures, built from the inside. I know what it's like when the decisions are yours to carry.
Pascal Staud
Brand is the most untapped asset in most companies. The marketing model I grew up in is broken. Marketing is the most misunderstood growth driver there is. AI is changing how companies meet their customers.
I've seen marketing from three sides: the founder, the agency and the consultant. In global corporations and in ten-person companies. It showed me what marketing can do once it's connected to the right things, built on the right processes and given a seat at the right tables.
Start a conversationWhat I believe
The change I believe in
Lever one
Put the brand first.
Brand isn't a nice key visual, or a film in the right corporate design template. It shapes the product, the price and the way you go to market. And with that, what a company is worth. Most companies use a fraction of it.
Lever two
Wire marketing into revenue.
Marketing should be a system built into sales, not a department that executes. Marketing that sells, not marketing that decorates.
Lever three
Let AI rebuild operations.
AI doesn't just make the old work faster. It changes how a company meets its customers and how it runs.
Get all three right and you don't get a better campaign. You get a different company.
Twenty years
I've worn all three hats.
So I can talk about marketing from every side: how it gets made, how to advise on it, and what it does for a company's growth. I sit at the table with owners, and I stay close to the work itself. That combination is what I bring.
The agency
More than eleven years running our family company, then co-founding a global one. I know how marketing gets made, and where it gets lost.
The consultant
I helped companies build their marketing and agency setups, side by side with their teams. Some became very successful. Some didn't, for very different reasons. I learned as much from the second kind.
Focus
Where I do my best work
I've worked for BMW, Mercedes-AMG, Aston Martin, Infiniti and Richard Mille. Some of the most demanding brands there are. That's where my standard comes from.
Automotive and mobility
Where my track record runs deepest. Premium and performance brands, and the new players changing how people move.
Luxury and direct-to-consumer
Products people buy with emotion, at a price that has to be earned. More and more, sold directly.
Tech and digital startups
I understand the technology, so the brand gets built around the product, not painted on top of it.
Health and healthcare
A growing focus. Markets where trust is the product, and where good marketing is still rare.
Why Vntapped
All three perspectives taught me the same thing: marketing can be built differently.
That's why I'm building Vntapped: a company that works with founders and owners as a growth partner, not as a service provider. Brand, marketing and AI, built into the business from the inside.
Where I've been
The record
Since 2026
Pascal Staud Consulting
Advising owners and brands
2021 to 2025
Monks
Co-founder, shareholder. Global marketing services, 6,000+ people.
2009 to 2021
STAUD STUDIOS
Managing Director and Partner. Our family company, built from 25 to 100 people.
Education
Zeppelin University · Tongji University Shanghai
Corporate Management & Economics. Chinese Studies.
Work and writing
Few, and by conviction
How I work
I advise a small number of owners and brands. Selectively, and only where I believe in the case.
Monthly essay
Untapped
A monthly essay on where brand value hides, and what it's worth.